Well said…

“We cannot allow the worry of distractions to become the bigger distraction than the distractions” ~~ Dick Vermeil

Ok, back to work!

Let’s talk a little about copywriting right now for a sec, shall we?

First off, feel free to swipe this pre-head off if you’d like:

Have you ever wondered: Isn’t there more to life than this?…

(Use it if you’re in the appropriate niche, k?)

It makes a good opening statement..

As has been mentioned several times in this blog, time really is of super importance these days, and it has always been a challenge to race against time as we’re always bogged down with a thousand and one things to get handled, day in day out, so whatever that helps to get the job done but with the least amount of time is ALWAYS most welcome.

WIthin your marketing pieces and in any form of communication pieces you send out to your potential customers (whoever they may be), getting the RIGHT (most converting words, phrases and emo button pushers) can be an extremely time-consuming task, hence the importance for us to start working a little faster within this dept…

One of the ways we do it is this:

Whatever your chosen niche, look for the top 7-10 similar related sites, run through all of them thoroughly, look at how they phrase their pieces, swipe off the most catchy lines/pitches, etc and paste onto your word doc and start working from there…

Stop bothering too much on how wierd it is for the moment, just cut out the best stuff, put it all in, and when it’s done, that’s when you start refining it.

It works waaaaay faster that way, and most importantly it helps get one part of your job done as quickly as possible and you can get it out to the world faster to start testing for results (don’t underestimate the power of testing, I used to do the same, but I’ve quickly learnt never to assume but to try everything before jumping to conclusions).

You’ll be surprised by how BIG a difference a simple tweak can make within your end-desired results.

Ok, break time’s over, back to work… all the best!

Jay..

Something B-I-G happened in the online marketplace this morning and you need to know about it…

Google has done something they say they’d never do, and it probably spells the “end” (or is it?) for services like Wordtracker (we wouldn’t want to be in their shoes now, would we? *gulp*).

Here’s the summary…

If you’ve ever used Google Adwords you’ll know they always represented search volume for a keyword by a rating out of 5.

What this means is that instead of just showing you those “green bars” - which only gave you an idea of relative search volume - you now get to see search numbers based on Google’s database.

Whatever your reason to search keywords - AdWords PPC, SEO, article marketing, blog marketing - getting real Google search counts for those keywords is a definite welcome development.

In fact, the only people who probably don’t think this is great news are the people who have developed fee-based keyword search tools (like *ahem* *ahem*). Because now, at long last, we can get up-to-the-minute search volume information from Google itself, and for free. (hooray!!)

Many of us often wondered about the purpose of Google’s keyword tool, since it didn’t actually show real numbers. Yes, it was useful for knowing whether a given search term would get a little or a lot of traffic, especially when compared to related search terms., but that was just about it, pretty much useless (sure of course now can say-lah ekeke)

This morning they scrapped that, and started showing ACTUAL SEARCH VOLUME for keywords.

Now Wordtracker keyword volumes have always been accused of being wildly inaccurate because they make predictions from only 2-3% of actual search activity.

So now that Google has made a change, more accurate search volume is finally available.

Go try it out here, enter a keyword and you’ll see Google’s estimate of actual search volume - and this is great news for us marketers!

Check it out:

Google Keyword Suggestion Tool <– (Why we LOVE them now)

How does this affect your keyword and market research?

Because now you can be absolutely sure of the size of a niche because there’s no more need to make wild guesses about search volume

In case you don’t understand Engrish, this is goooood