Ok… since today is “technically” a ‘holiday’ ekeke, here’s a little something for ya to digest…

Do You Need Technical Knowledge?

It’s very common for people to think that they need to be technically “savvy” to do this, but that could be further from the truth!

In fact, I’m technophobic myself. (For those who know me well, they’ll know how ‘useless’ I can be at these stuff sometimes hahhaa.. eh sorryla I know I not so brainy like you ppl k but at least I’m ‘trying’ k

Ok anyway back to serious-ness…

Well, the reality is, in order to be successful in this, one just has to understand how things ‘work’, as in how to drive traffic to your sites and how to convert those virtual visitors into paying customers in the best possible ‘friction-free’ process.

(It does not matter what business model you’re operating right now: PPC, Adsense, blogs, shopping carts, physical products, reseller, ebay, affiliate mktg, bla, bla, bla, the SAME principal applies)

Really.

Think carefully, it has it’s truths in it

Of course, there’s much more detail that goes into how to do that but simply put, you have to understand marketing; not just any form or marketing, but ONLINE MARKETING that works.

(Ok-lah, bluff you la.. actually it’s a little more complicated than that-lah hahaha… but if you don’t already know, under the sub-heading of online marketing is fu^king a lot of stuff k, so again, ‘technically’ I’m still telling the truth *tsk tsk*)

As for all the technicalities that comes with it, what we’ll usually do is to hire good people; tell them exactly what we want, how we want them to be done and they are the ones that gets the job done, simply because they’re the best at what they do.

We don’t see the point in spending hours of our time learning and doing something which may turn out to be a low quality, third-rated, lousy-ass job anyway.

Similarly, if you’re just starting out, you don’t have to do everything yourself either, just find someone who knows this stuff; fresh graduates, freelancers or anyone you know who’s web-savvy, pay them a small fee and that’s it!

Understand that as a business owner, your primary job is to MARKET and SELL your products & services to whoever who wants it in any possible way you can, which makes you, first and foremost, a marketer and NOT anything else. I’ve found that to be the fastest way to grow online.

[Side Note]: This is only meant for beginners. When one goes to the next level, it’s a D-I-F-F-E-R-E-N-T mindset for operations and directions. We’ll leave that bit for another day.

Common Mistakes Businesses Make:

One just has to be extra creative to be successful online.

I’ll give you a simple example. It seems that practically anyone you and I know are using Facebook to keep in touch with friends, family, kau lui, kau chai, etc but entrepreneurs can actually take this a step further.

They can use it to strengthen their relationships with their customers, drive tons more traffic and bring in added profits to their bottom line. We’ve tested this several times and the results from this one simple strategy alone was amazing!

What I see in most businesses (big or small) is they have a standard website which gives information about their products and services, the company’s history, the contact information, the basic things and that’s it, their web presence is no different from an online brochure.

*shakes head*

What they don’t realize is how much $$ they are laying on the table just by doing that because they are so many other creative ways to leverage and to monetize their web presence; be it to gather leads, gather vital customer information, to sell, cross-sell, up-sell (or whatever sell they call it these days) their products right there on the web itself because there IS a way to do it!

No, seriously, you just have a think a *little* harder, that’s all

The bottom line is, businesses aren’t leveraging on the potential of the technologies we have on the internet today to fuse them into their operations with customized CRM (customer relationship management) systems, blogs, social networking sites, social book-marking sites, etc. there’s a whole lot of upside potential there but unfortunately they don’t see it.

*shakes head again*

Oh oh… my favorite show’s coming on… lazy to write d-lah.. I’ll see ya around k?

Tip: Here’s a little nugget my mentor taught me:

“If you keep working on your weakness, you’ll be at most, average… if you keep working on your strengths, you will become great”

“Greatness” and striving for only the BEST life has to offer you and not just blindly follow what everyone else is doing deserves an entire post by itself…

By not going through the stages in life following the herd mentality, not doing and following the “stuff” other people are doing… it’s something not everyone can do, it requires a certain mental agility, persistence and s-t-r-e-n-g-t-h to get through and I will be having my own say on that in the near future here… but my show’s on now, so later…

Jay…

Quick Note: With numerous so-called internet “gurus” popping up online, offline, in the media (wherever) these days, claiming to teach you their “secrets” of making it big online, proudly flashing away their “big” checks to entice and reel you in to their “pitches”… BEWARE.

Allow me to share with you a little on the “going-ons” within the internet marketing world. Like everything else, it’s filled with lies, lies and more lies. Of course I’m not saying that everyone is bad, this “community” has it’s own fair share of “good guys” as well, but what I’m trying to say is for you to be able to differentiate the good from the bad.

Case in point… check out this video on how the so-called gurus fake their clickbank earnings:

It explains it all. Fake your clickbank earnings like the big internet earners do. Do what you will with it.

What I just gave you is an industry “secret”. You can spread the word, or you can use it to con other people. You decide.

I’ve said it time and again, be extremely careful whom you take advice from because there’s a lot of exaggerated information circulating about building online businesses here that are hugely misconstrued, inaccurate, so before you decide to follow in their footsteps, MAKE SURE they walk their talk, get them to show you actual PROOF that they have walked down the same path as well, that’s the best way to be sure they know what they’re talking about.

So the next question you might be asking is: “so how do I separate the good from the bad?”

Simple.

NETWORK around. Get your ass out there and actively make a genuine effort to make more friends, get to know more people within the industry and ask them, who are the real deals, who are the fake-ies.

They’ll gladly tell you in an instant

Later,

Jay…

CLASS IN SESSION:

A common question we normally get is “eh, so I just created a spanking new website, spent thousands to beautify my website, made it look cool/professional, etc, eerrrm.. now do what-leh? How to get traffic ar?”

Answer: Many, many ways. Traffic generation techniques are divided into basic, intermediate, advanced, super advanced and “only-nerd-can-understand” advanced.

Allow me to first share with you the basic, complete “anyone also can do” dummy method… article marketing.

There is no easier way to get improved search engine placement, more relevant one-way links and tons of qualified traffic to your site than by providing website owners with the content they need to attract more visitors.

The process is simple:

- You submit articles on your topic of choice, and categorize them among the hundreds of categories available.

- Your articles are distributed to thousands of editors and publishers who are hungry for good, solid content for their newsletters, content sites and e-zines.

- They eagerly scoop up and publish your articles. They also publish the links to your site.

- Having lots of links boosts your PageRank and your position in search results pages, paving the way for increased traffic.

It’s a beautiful thing, and it’s a really effective way to build your online exposure.

Article marketing is extremely effective because it’s highly targeted. Only relevant sites and newsletters will publish your articles so you’re sure to reach an interested audience. And our “Diamond Assurance™” review means that your articles will meet each publisher’s guidelines.

Reaching a targeted audience pre-sells your visitors. Pre-selling happens when potential customers warm up to you by reading your articles. By the time they click through to your site they feel like they already know you. They’ll start thinking of you as an expert in your field.

People like experts.

They trust experts.

Most important of all.. they buy from experts.

Plus, you’ll have links galore.

Having links popping up all over the Web is the stuff Internet marketers dream of. Top-ranking sites consistently use article marketing to put their links in front of the right people. How do we know this strategy works?

We use it ourselves

Search engine bigwigs - Google, Yahoo, etc, etc etc - they like lots of links on relevant sites. They eat ‘em up.

Effective article marketing utilizes Yahoogle-icious™ distribution practices. When you join Article Marketer, you gain ”tools” to help you send links around the Web and across the globe.

Google rubs its tummy and asks for more.

Did I also mention, your SERP position will rise, too.Type a search term into Google, hit “search” and what pops back is a SERP, or search engine results page.

Ideally, you want to be in one of the first 10 positions on the SERP. The site that’s listed at the top of that page is today’s marketing winner for that particular search term. Submit with Article Marketer and you could be that winner.

Reaching the top 10 on the SERP is the Internet equivalent of having your site up in lights.

No seriously, jokes aside, it really works. it’s one of the best way to get started… do check it out and subscribe for it, you won’t be dissapointed.

And yes, you can thank me later.

Just click on the link below to subscribe:

ArticleMarketer

All the best, now get your ass out there and make some nice $$ already!