Waaah…

This looks pretty cool… check it out man, lots of stuff-lah…

Eh sorryla, can’t help it, but this chick-thingy “stuff” seriously looks damn good…

Don’t hate me cos I’m only a guy-lah come on… haha:

Women Persuasion Secrets

Seems this just got launched today… I got one myself, and I have to say, not bad =)

That aside, I’m excited today… Remember a few months back when I posted about this book?:

I finally got it today.

The moment it “arrived”, I ripped it apart, and quickly got to reading it s-l-o-w-l-y… WORD FOR WORD. (Points tend to stick better when you’re reading at a moderate, relaxed pace, at least, that’s how I do it anyway

We’ll leave the super-exciting reading habits part for another day k as what I’m here to do is to encourage, urge and freakin’ get you to to go get this book NOW if you can.

Why?

The author (the ever brilliant Michael Masterson) is one who has DONE everything that he’s written about here; it’s in the minute details that I find most valuable, and the fact that the business growth strategies he shares are EXTREMELY relatable to entrepreneurs who are actually going through it right now, the struggles, challenges, etc, etc… We get it. We identify with it.

His simplistic views of breaking down business growth stages into 4 categories:

==> 0 - 1 Million

==> 1 Million - 10 Million

==> 10 Million - 50 Million

==> 50 Million - 300 Million

For growth stages…

==> 0 - 1 Million
Challenge: You don’t really know what you’re doing yet, still finding the right footing, the right balance in your business.

What to do: Find your OSS (Optimal Selling Strategy). Your main focus is sales, sales, sales and nothing else. Why? Becos sales is the lifeblood of the business and it gives you CASHFLOW to fund your growth and do whatever u want to do as you’re growing. So to reach 1 Million, all efforts should be on sales.

==> 1 Million - 10 Million

If your sales have reached $1 million, it shows that you, your ideas and your outfit has what it takes to be a marketing genius. You have proven your worth in the marketplace that you have the ability to sell or your product sells. Challenge now is to create multiple products (profit funnels) fast. Your sole lead product will have exhausted itself (life cycle and since you’ve sold 1 million worth, generally it’s quite exhausive), so you need to come out with multiple products at this stage to grow and reach the 10 million mark.

Principle:

Front-End goal = acquire new customers
Back-end Goal (with multiple products) = make a profit.

bla, bla, bla… gives one a wonderful, real-world “closed curtain” look into the actual going-ons in these businesses and what to expect along the way. 

My eyes are barely open as I’m typing this (no thanks to the obsessively scary ”Ready, Aim Fire” addiction), in other words, I’m numb, tired and I soooooooo need to sleep right now.

Bottom line: I LOVED it to bits, and I’m sure you will too. Truly one of the best business books to have hit our shores in a while now!

Next comes the reality of “book-reading”: It’s pretty much “worthless” to you UNTIL the day you’ve started to actively and consistently apply the stuff that you’ve learned in it (classic case of the importance of taking solid ACTION), if not, you might as well be better off watching tv and not waste your time reading it in the first place haha..

K, adios and til the next time!

Later,

Jay…

We just launched a new product last month and I bid a bunch of keywords to test the conversion rate for the sales copy.

One thing which really shock me is … my ads was served over 6 million impressions in 15 days. Believe it or not ?

Think about it, if you are running a business, what type of marketing channel can expose your ads to so many eye balls in such a short time frame ? Go online, my friend … try out Google Adwords. You won’t regret. 

Trying out is one part of the game, you need to know which keyword can convert to sale so you can retain them. At the same time, you got to discard those keywords that are burning your money.

I’ll tell you more about my testing in the next posting …

Something B-I-G happened in the online marketplace this morning and you need to know about it…

Google has done something they say they’d never do, and it probably spells the “end” (or is it?) for services like Wordtracker (we wouldn’t want to be in their shoes now, would we? *gulp*).

Here’s the summary…

If you’ve ever used Google Adwords you’ll know they always represented search volume for a keyword by a rating out of 5.

What this means is that instead of just showing you those “green bars” - which only gave you an idea of relative search volume - you now get to see search numbers based on Google’s database.

Whatever your reason to search keywords - AdWords PPC, SEO, article marketing, blog marketing - getting real Google search counts for those keywords is a definite welcome development.

In fact, the only people who probably don’t think this is great news are the people who have developed fee-based keyword search tools (like *ahem* *ahem*). Because now, at long last, we can get up-to-the-minute search volume information from Google itself, and for free. (hooray!!)

Many of us often wondered about the purpose of Google’s keyword tool, since it didn’t actually show real numbers. Yes, it was useful for knowing whether a given search term would get a little or a lot of traffic, especially when compared to related search terms., but that was just about it, pretty much useless (sure of course now can say-lah ekeke)

This morning they scrapped that, and started showing ACTUAL SEARCH VOLUME for keywords.

Now Wordtracker keyword volumes have always been accused of being wildly inaccurate because they make predictions from only 2-3% of actual search activity.

So now that Google has made a change, more accurate search volume is finally available.

Go try it out here, enter a keyword and you’ll see Google’s estimate of actual search volume - and this is great news for us marketers!

Check it out:

Google Keyword Suggestion Tool <– (Why we LOVE them now)

How does this affect your keyword and market research?

Because now you can be absolutely sure of the size of a niche because there’s no more need to make wild guesses about search volume

In case you don’t understand Engrish, this is goooood