Let’s talk a little about copywriting right now for a sec, shall we?

First off, feel free to swipe this pre-head off if you’d like:

Have you ever wondered: Isn’t there more to life than this?…

(Use it if you’re in the appropriate niche, k?)

It makes a good opening statement..

As has been mentioned several times in this blog, time really is of super importance these days, and it has always been a challenge to race against time as we’re always bogged down with a thousand and one things to get handled, day in day out, so whatever that helps to get the job done but with the least amount of time is ALWAYS most welcome.

WIthin your marketing pieces and in any form of communication pieces you send out to your potential customers (whoever they may be), getting the RIGHT (most converting words, phrases and emo button pushers) can be an extremely time-consuming task, hence the importance for us to start working a little faster within this dept…

One of the ways we do it is this:

Whatever your chosen niche, look for the top 7-10 similar related sites, run through all of them thoroughly, look at how they phrase their pieces, swipe off the most catchy lines/pitches, etc and paste onto your word doc and start working from there…

Stop bothering too much on how wierd it is for the moment, just cut out the best stuff, put it all in, and when it’s done, that’s when you start refining it.

It works waaaaay faster that way, and most importantly it helps get one part of your job done as quickly as possible and you can get it out to the world faster to start testing for results (don’t underestimate the power of testing, I used to do the same, but I’ve quickly learnt never to assume but to try everything before jumping to conclusions).

You’ll be surprised by how BIG a difference a simple tweak can make within your end-desired results.

Ok, break time’s over, back to work… all the best!

Jay..

Something B-I-G happened in the online marketplace this morning and you need to know about it…

Google has done something they say they’d never do, and it probably spells the “end” (or is it?) for services like Wordtracker (we wouldn’t want to be in their shoes now, would we? *gulp*).

Here’s the summary…

If you’ve ever used Google Adwords you’ll know they always represented search volume for a keyword by a rating out of 5.

What this means is that instead of just showing you those “green bars” - which only gave you an idea of relative search volume - you now get to see search numbers based on Google’s database.

Whatever your reason to search keywords - AdWords PPC, SEO, article marketing, blog marketing - getting real Google search counts for those keywords is a definite welcome development.

In fact, the only people who probably don’t think this is great news are the people who have developed fee-based keyword search tools (like *ahem* *ahem*). Because now, at long last, we can get up-to-the-minute search volume information from Google itself, and for free. (hooray!!)

Many of us often wondered about the purpose of Google’s keyword tool, since it didn’t actually show real numbers. Yes, it was useful for knowing whether a given search term would get a little or a lot of traffic, especially when compared to related search terms., but that was just about it, pretty much useless (sure of course now can say-lah ekeke)

This morning they scrapped that, and started showing ACTUAL SEARCH VOLUME for keywords.

Now Wordtracker keyword volumes have always been accused of being wildly inaccurate because they make predictions from only 2-3% of actual search activity.

So now that Google has made a change, more accurate search volume is finally available.

Go try it out here, enter a keyword and you’ll see Google’s estimate of actual search volume - and this is great news for us marketers!

Check it out:

Google Keyword Suggestion Tool <– (Why we LOVE them now)

How does this affect your keyword and market research?

Because now you can be absolutely sure of the size of a niche because there’s no more need to make wild guesses about search volume

In case you don’t understand Engrish, this is goooood

Let’s start to get REAL serious, shall we?

First question…

Are you *qualified* to start an Internet business?

If you’re like most people, you probably measure your qualifications by your technical skills…

Your ability to design a web site…

Your ability to write sales copy…

Your ability to drive traffic…

But the reality is, NONE of that matters.

Building a business is a FORMULA. If you can understand instructions and follow the formula, you WILL make money online.

So if it’s that simple, why do SO MANY people fail at it?

Personality!

See, there are certain personality traits — inherent in some, but LEARNED by others — that allow people to easily succeed, and other traits that cause people to constantly FAIL.

If you could identify those traits, wouldn’t you have a better chance at being successful?

Well, here’s your opportunity to find out…

… because I’ve been authorized by none other than Derek Gehl *himself* to offer you a FREE copy of his brand-new report, which lays out the exact traits necessary to succeed online.

The report is available now and is based on Derek’s personal observations following a DECADE of working with thousands of successful Internet entrepreneurs from around the world.

Derek’s Project

And like I said: he’s allowing me to offer a copy to all of you people for free… no strings attached.

When you get it, you can do one of two things:

1. Nothing… which is definitely an “unsuccessful trait”.

2. Study it and figure out if you have the inherent prerequisites for success, or if you need to LEARN them.

So if you would like a copy of this report, for FREE, go to:

Derek’s Project

… and follow the instructions there!

All the best, now get your ass back to work!

Derek’s Project

Now you’re obviously not blind as to see how blatant the above posting is of an ad **surprise surprise** but at the end of it all, when it comes to educational materials on building a business online, NOTHING beats IMC’s (Internet Marketing Center) products.

Nothing.

Wanna know a secret?

Not many know this, but one of the ONLY reasons why I got started online was because of them.

Yup.

Back then, when the super brilliant Corey Rudl (may he rest in peace) was heading the entire IMC outfit, he was the one who first  motivated me to give it a go; I can never forget how excited his tone was whenever he talks about the Internet; that fire, that passion, that raw energy and speed whenever he talks, that GENUINE-ness he had in wanting to see you succeed, I believe I speak for a TON of others who know him because it’s true, for those who know him, they can never forget.

You could just feel the vibes whenever he’s talking.

The sincerity, the kind-ness, the unsurpassed faith he had of the vast opportunities online. What a man!!

Bottom line’s this…

I swear by IMC’s products (heck, I have their ENTIRE arsenal, errrm, then again, not exactly ALL-lah, but at least 3 quarter of it-lah hehe), and I can proudly say that their products have never been and will never be short of TOP-NOTCH.

That’s how good their stuff are.

Whatever it is, just give it a try-lah, it’s free anyway what, tiu… and you’ll see what I mean when you’ve got yours too lah…

Derek’s Project

Do enjoy your materials, I know A LOT of the others did…