Ok… since today is “technically” a ‘holiday’ ekeke, here’s a little something for ya to digest…

Do You Need Technical Knowledge?

It’s very common for people to think that they need to be technically “savvy” to do this, but that could be further from the truth!

In fact, I’m technophobic myself. (For those who know me well, they’ll know how ‘useless’ I can be at these stuff sometimes hahhaa.. eh sorryla I know I not so brainy like you ppl k but at least I’m ‘trying’ k

Ok anyway back to serious-ness…

Well, the reality is, in order to be successful in this, one just has to understand how things ‘work’, as in how to drive traffic to your sites and how to convert those virtual visitors into paying customers in the best possible ‘friction-free’ process.

(It does not matter what business model you’re operating right now: PPC, Adsense, blogs, shopping carts, physical products, reseller, ebay, affiliate mktg, bla, bla, bla, the SAME principal applies)

Really.

Think carefully, it has it’s truths in it

Of course, there’s much more detail that goes into how to do that but simply put, you have to understand marketing; not just any form or marketing, but ONLINE MARKETING that works.

(Ok-lah, bluff you la.. actually it’s a little more complicated than that-lah hahaha… but if you don’t already know, under the sub-heading of online marketing is fu^king a lot of stuff k, so again, ‘technically’ I’m still telling the truth *tsk tsk*)

As for all the technicalities that comes with it, what we’ll usually do is to hire good people; tell them exactly what we want, how we want them to be done and they are the ones that gets the job done, simply because they’re the best at what they do.

We don’t see the point in spending hours of our time learning and doing something which may turn out to be a low quality, third-rated, lousy-ass job anyway.

Similarly, if you’re just starting out, you don’t have to do everything yourself either, just find someone who knows this stuff; fresh graduates, freelancers or anyone you know who’s web-savvy, pay them a small fee and that’s it!

Understand that as a business owner, your primary job is to MARKET and SELL your products & services to whoever who wants it in any possible way you can, which makes you, first and foremost, a marketer and NOT anything else. I’ve found that to be the fastest way to grow online.

[Side Note]: This is only meant for beginners. When one goes to the next level, it’s a D-I-F-F-E-R-E-N-T mindset for operations and directions. We’ll leave that bit for another day.

Common Mistakes Businesses Make:

One just has to be extra creative to be successful online.

I’ll give you a simple example. It seems that practically anyone you and I know are using Facebook to keep in touch with friends, family, kau lui, kau chai, etc but entrepreneurs can actually take this a step further.

They can use it to strengthen their relationships with their customers, drive tons more traffic and bring in added profits to their bottom line. We’ve tested this several times and the results from this one simple strategy alone was amazing!

What I see in most businesses (big or small) is they have a standard website which gives information about their products and services, the company’s history, the contact information, the basic things and that’s it, their web presence is no different from an online brochure.

*shakes head*

What they don’t realize is how much $$ they are laying on the table just by doing that because they are so many other creative ways to leverage and to monetize their web presence; be it to gather leads, gather vital customer information, to sell, cross-sell, up-sell (or whatever sell they call it these days) their products right there on the web itself because there IS a way to do it!

No, seriously, you just have a think a *little* harder, that’s all

The bottom line is, businesses aren’t leveraging on the potential of the technologies we have on the internet today to fuse them into their operations with customized CRM (customer relationship management) systems, blogs, social networking sites, social book-marking sites, etc. there’s a whole lot of upside potential there but unfortunately they don’t see it.

*shakes head again*

Oh oh… my favorite show’s coming on… lazy to write d-lah.. I’ll see ya around k?

Tip: Here’s a little nugget my mentor taught me:

“If you keep working on your weakness, you’ll be at most, average… if you keep working on your strengths, you will become great”

“Greatness” and striving for only the BEST life has to offer you and not just blindly follow what everyone else is doing deserves an entire post by itself…

By not going through the stages in life following the herd mentality, not doing and following the “stuff” other people are doing… it’s something not everyone can do, it requires a certain mental agility, persistence and s-t-r-e-n-g-t-h to get through and I will be having my own say on that in the near future here… but my show’s on now, so later…

Jay…