Waaah…

This looks pretty cool… check it out man, lots of stuff-lah…

Eh sorryla, can’t help it, but this chick-thingy “stuff” seriously looks damn good…

Don’t hate me cos I’m only a guy-lah come on… haha:

Women Persuasion Secrets

Seems this just got launched today… I got one myself, and I have to say, not bad =)

That aside, I’m excited today… Remember a few months back when I posted about this book?:

I finally got it today.

The moment it “arrived”, I ripped it apart, and quickly got to reading it s-l-o-w-l-y… WORD FOR WORD. (Points tend to stick better when you’re reading at a moderate, relaxed pace, at least, that’s how I do it anyway

We’ll leave the super-exciting reading habits part for another day k as what I’m here to do is to encourage, urge and freakin’ get you to to go get this book NOW if you can.

Why?

The author (the ever brilliant Michael Masterson) is one who has DONE everything that he’s written about here; it’s in the minute details that I find most valuable, and the fact that the business growth strategies he shares are EXTREMELY relatable to entrepreneurs who are actually going through it right now, the struggles, challenges, etc, etc… We get it. We identify with it.

His simplistic views of breaking down business growth stages into 4 categories:

==> 0 - 1 Million

==> 1 Million - 10 Million

==> 10 Million - 50 Million

==> 50 Million - 300 Million

For growth stages…

==> 0 - 1 Million
Challenge: You don’t really know what you’re doing yet, still finding the right footing, the right balance in your business.

What to do: Find your OSS (Optimal Selling Strategy). Your main focus is sales, sales, sales and nothing else. Why? Becos sales is the lifeblood of the business and it gives you CASHFLOW to fund your growth and do whatever u want to do as you’re growing. So to reach 1 Million, all efforts should be on sales.

==> 1 Million - 10 Million

If your sales have reached $1 million, it shows that you, your ideas and your outfit has what it takes to be a marketing genius. You have proven your worth in the marketplace that you have the ability to sell or your product sells. Challenge now is to create multiple products (profit funnels) fast. Your sole lead product will have exhausted itself (life cycle and since you’ve sold 1 million worth, generally it’s quite exhausive), so you need to come out with multiple products at this stage to grow and reach the 10 million mark.

Principle:

Front-End goal = acquire new customers
Back-end Goal (with multiple products) = make a profit.

bla, bla, bla… gives one a wonderful, real-world “closed curtain” look into the actual going-ons in these businesses and what to expect along the way. 

My eyes are barely open as I’m typing this (no thanks to the obsessively scary ”Ready, Aim Fire” addiction), in other words, I’m numb, tired and I soooooooo need to sleep right now.

Bottom line: I LOVED it to bits, and I’m sure you will too. Truly one of the best business books to have hit our shores in a while now!

Next comes the reality of “book-reading”: It’s pretty much “worthless” to you UNTIL the day you’ve started to actively and consistently apply the stuff that you’ve learned in it (classic case of the importance of taking solid ACTION), if not, you might as well be better off watching tv and not waste your time reading it in the first place haha..

K, adios and til the next time!

Later,

Jay…