Let’s talk a little about copywriting right now for a sec, shall we?

First off, feel free to swipe this pre-head off if you’d like:

Have you ever wondered: Isn’t there more to life than this?…

(Use it if you’re in the appropriate niche, k?)

It makes a good opening statement..

As has been mentioned several times in this blog, time really is of super importance these days, and it has always been a challenge to race against time as we’re always bogged down with a thousand and one things to get handled, day in day out, so whatever that helps to get the job done but with the least amount of time is ALWAYS most welcome.

WIthin your marketing pieces and in any form of communication pieces you send out to your potential customers (whoever they may be), getting the RIGHT (most converting words, phrases and emo button pushers) can be an extremely time-consuming task, hence the importance for us to start working a little faster within this dept…

One of the ways we do it is this:

Whatever your chosen niche, look for the top 7-10 similar related sites, run through all of them thoroughly, look at how they phrase their pieces, swipe off the most catchy lines/pitches, etc and paste onto your word doc and start working from there…

Stop bothering too much on how wierd it is for the moment, just cut out the best stuff, put it all in, and when it’s done, that’s when you start refining it.

It works waaaaay faster that way, and most importantly it helps get one part of your job done as quickly as possible and you can get it out to the world faster to start testing for results (don’t underestimate the power of testing, I used to do the same, but I’ve quickly learnt never to assume but to try everything before jumping to conclusions).

You’ll be surprised by how BIG a difference a simple tweak can make within your end-desired results.

Ok, break time’s over, back to work… all the best!

Jay..